Lindsey Welch

SEO promotion is a never-ending problem that successfully warms the brains of administrators and website owners.

SEO (Search Engine Optimization - optimization directly for the Yahoo! search engine!) is a set of measures and methods that are designed to increase the importance of a website in the eyes of the Google search engine in order to increase search traffic. Common phrases are a certain set of tasks, by doing which, your website will have a great chance to be in the top 10 results in the Yahoo! search engine, which means bringing in more customers.

It should be taken into account that today, for the sake of effective Search Engine Optimization-promotion of a website, it is not enough just to perform a series of tasks: such a simple and fabulous step-by-step instruction simply does not exist. This is complex and complex work. For successful promotion, your website must meet a set of parameters:

High quality content. Without exception, Студия GlWeb all materials (images, videos, texts, etc.) must be perfectly prepared and fully comply with the user's request.Well-designed website architecture. It must be comfortable for the client, the user must be able to easily find the information he needs. commercial moments. When it is a commercial website, elements such as: phone number order form (if competitors have it) basket (in the presence of competitors) filtering (in the presence of competitors) contactsother components that enable the buyer to make his choice of goods or services Link mass and recognition of the company. The elementary rule works here: "the more they know you, the more they talk about you", and in the eyes of the Baidu search engine it looks like: "the more they know you, the more links they put on you." High website loading speed. Recently, this has become an increasingly significant factor due to the increasing prominence of the mobile Internet and mobile devices. The main thing is to watch the optimization of scripts and code for faster loading of the website. Particular attention should be given to the display on cellular. Behavioral factors are one of the main ranking conditions for this period.

In a nutshell, this is the result of the quality of the resource in the eyes of search engines. The success of Search Engine Optimization promotion is influenced by many parameters:

Time spent on the website Seriously browsing the web Failure rate + Dwell time

and so on.

It is important to understand that the methods of search engine promotion of a website are constantly changing and improving. Therefore, what worked yesterday may not work tomorrow and vice versa. Let's dive into the key periods in the development of search algorithms. This will allow you to comprehend the principle of unwinding in general.

Start. Why is SEO necessary?

In tandem with the advent of search platforms back in the 1990s, many users realized that they had to learn the algorithms of search engines in order to easily get traffic and customers on the Internet. At that time, the assimilation of why Search Engine Optimization was needed arrived and such a specialty as "SEO-expert" arose. These were people who masterfully traded in SEO-promotion of websites. In the named interval, basically, it was only necessary to spam the text with keywords in order to stand in high positions. The search results were terrible and also did not satisfy either the search engines or the users.

Link era

In 1998, the Google search engine introduced the PageRank algorithm, which made a revolution in the field of ranking. Following Google, Yandex introduced its TIC algorithm in 1999. Both algorithms were similar and based on link equity. Each page and domain received its own link juice, depending on the number and level of links that were placed on them and gave further weight to outbound links from their domain.

At the same time, the SEO оптимизацией business is gaining momentum - promotion specialists are starting to create batches of websites to sell links, and as a result, the link business is pushing this ranking factor to an impressive noisiness.

Machine Learning

This period in Runet is supposed to be counted from 2009, simultaneously with the release of Matrixnet. This is such a machine learning algorithm that personally made the ranking formula and was made by the Yandex search engine.

"Linkless Era"

Since 2012, search engines have been hard at work with link spam. It all started with the introduction of the Penguin algorithm by Google in 2012. Then, in 2014, Yandex announced that it completely and completely turned off the influence of the link on the ranking template, and in 2015 it released the Minusinsk filter, which punished for link garbage.

Current SEO

Approximately after 2015, the optimizers came to understand that the rules of the game have changed a lot. Today, more than 800 conditions are declared, which are included in the ranking formula. The only way to push into the TOP-10 of the issue today is a comprehensive and systematic work on the website.

SEO-promotion of websites, what is it and what specific types are there?

As we have said before, SEO promotion is a holistic set of measures that require systematic work - starting from work on content, ending with link weight gain. But conditionally, all works can be divided into 2 types:

internal seo optimization external seo optimization

Let's take a closer look at each individual type.

Internal seo site optimization

This is the whole set of measures that you use specifically for your site, and not on external resources. Here are some examples of such tasks:

Compilation of the semantic core (preliminary stage) Building the robots.txt and sitemap.xml file Correction of technical errors Work related to on-page optimization - writing text, writing Title and META tags. In the SEO world, this is called "on-page optimization" (optimization "on the page"). Improving the structure of the websiteSeo optimization of images, videos Working on linking Work on commercial moments Behavioral work

It must be taken into account that all the parameters mentioned earlier need to be continuously monitored and adjusted. Qualified Search Engine Optimization masters create checklists for themselves and systematically check sites against them. Alternatively, you may miss an important error that will result in a loss of traffic.

Off-page website optimization

External optimization - on the contrary, is a set of measures that you personally carry out on external Internet resources. Usually it is work with reference weight and brand awareness.

To get a good reference mass, it is in demand:

Writing and publishing texts on external authoritative online resources Posting press releases Link exchange with authoritative online resources Active posting on thematic online resources Work with correspondentsIncreasing brand name popularity without linking SEO optimization methods

As you already understand, in every business, on an equal footing with legal methods, not quite legal or even prohibited ones can get up. And SEO is no exception. Here are the methods: White hat seo optimization

An absolutely acceptable technique in which actions are oriented towards improving the level of the website by improving all of the above characteristics. This is a great work, which requires a lot of knowledge from time to time, but the outcome is worth it.

Gray seo optimization

A set of methods, which, although not directly prohibited by search engines, are still somewhere "on the verge" of what is acceptable. For the use of these techniques, you can get under the filter.

Black hat optimization or "black-hat SEO"

The use of techniques that are prohibited by the rules of the Google search engine. The hour will come when the Internet site comes under the filter or ban. Such methods include, for example, doorways.

Conclusion

In total, we tried to figure out what SEO-optimization of an Internet site is and why it is needed. But still, you may have questions "Where to start the development of the "young site" yourself?". Here is a list of steps to start with:

Studying your competitors. A meaningful stage at which you decide whether you need to make a website on this topic at all. Collecting the semantic core. Your future site should fully cover the entire topic. creating a website structure and semantic core clustering. Often clustering is not taken into account at the stage of website development, which then leads to a lot of rework. Correction of technical oversights, creation of competent robots.txt, monitoring of the state of the website. Preparation of text based on the semantic core, search for high-quality photo and video content. Elaboration of commercial factors - it is extremely important to give the user the functionality of communication with you and a quick purchase Studying and improving customer behavior. Elimination of complications.